Holy Cross Health's parent organization has announced that it is now Trinity Health and revealed a new branding identity and strategy for the system that emphasizes more than ever a people-centered approach to its service to individuals and communities.

"We are proud that Holy Cross Health is a part of Trinity Health," said Kevin J. Sexton, president and CEO of Holy Cross Health. "As we celebrate this historic moment, the symbolism of our national system's new logo inspires us. We are also proud of the way our ministry's collaborations in the larger system serve not only to strengthen Holy Cross Health's ability to provide the highest quality care to our community, but that our efforts help strengthen other affiliates' ability to best serve those who rely on them, as well."

Doing business as CHE Trinity Health since the May 2013 merger of Catholic Health East and the former ministry of Trinity Health, Holy Cross Health’s parent organization has finalized its name and fresh look as it moves past the post-merger integration phase into a strategic implementation phase focused on serving in a more people-centered way than ever before.

“The benefits of being part of Trinity Health are behind the scenes, but numerous,” said Mr. Sexton “Through our affiliation, we have ready access to resources and ideas that advance clinical quality and patient safety across the broad spectrum of care and which provide significant economies of scale that reduce costs. System resources like these address important needs and let us concentrate on our highest priorities — the people who come to us for health information or come through our doors for needed care."

Holy Cross Health and Trinity Health’s shared mission is rooted in the Gospel and fully representative of their Catholic identity and faith traditions. Trinity Health's new purple and green logo depicts that mission symbolically, featuring a cross formed by the wings of four doves – symbols of love, peace and caring. Three purple doves, reflecting the Holy Trinity come together with a green dove, symbolizing the organization's openness to new partners and new ideas.

“Our national system’s new branding effort succeeds in telling our story and the story of all of its ministries,” said Mr. Sexton. “We offer faith-based care that is compassionate and healing as we work, together, to transform health in each of our communities and across the nation."


About Holy Cross Health

Holy Cross Health, founded in 1963 by the Sisters of the Holy Cross, is a Catholic health care system that includes Holy Cross Hospital, the largest hospital in Montgomery and Prince George’s Counties, a new hospital, Holy Cross Germantown Hospital, which opened October 1, 2014, and Holy Cross Health Network, which provides 30,000 primary health care visits annually and serves as the locus for physician and insurance relationships.

About Trinity Health

Trinity Health is one of the largest multi-institutional Catholic health care delivery systems in the nation. It serves people and communities in 21 states with 86 hospitals, 109 continuing care facilities and home health and hospice programs that provide nearly 2.8 million visits annually. With annual operating revenues of about $13.6 billion and assets of about $19.3 billion, the organization returns more than $800 million to its communities annually in the form of charity care and other community benefit programs. Trinity Health employs about 89,000 people, including 3,200 employed physicians. Committed to those who are poor and underserved in its communities, Trinity Health is known for its focus on the country's aging population. As a single, unified ministry, the organization is the innovator of Senior Emergency Departments, the largest not-for-profit provider of home health care services — ranked by number of visits — in the nation, as well as the nation’s leading provider of PACE (Program of All Inclusive Care for the Elderly) based on the number of available programs. For more information, visit www.trinity-health.org.You can also follow @TrinityHealthMI on Twitter.